Alo is not just a yoga clothing brand. It's a mindful movement inspiring wellness and creating community for people who put passion into all that they do. Our objective was to strategically craft an authentic visual language that resonated with the modern yogi. In close partnership with the owner and key stakeholders, we helped reposition the Alo Yoga brand and redesign its online shopping experience, all while keeping the brand DNA and core values intact. Additionally, we overhauled the brand’s visual identity system and proudly developed the iconic Alo brand logo the world knows today.