TURNING AN IDEA INTO AN IDENTITY

This client approached to us with a distinctive and complex challenge: to create the foundational architecture and consumer-facing identity of a brand new B2B distribution company.

 

At the time, the only item they were set up to distribute was a highly-specialized chemical product with a super scientific name. Understanding the use case of that product, along with the founder’s greater vision to establish an eco-friendly hub for products that benefit people and planet, became essential.

 

After extensive meetings and research, we developed full brand identity: naming the business, designing a distinct logo, developing an ownable icon, defining the brand colors, creating rules, and more or less defining principles by which the company can determine whether or not future products align with their values and standards.