FIND YOUR LIGHT

What's possible in a pandemic?

SERVICES

Campaign Strategy • Creative/Art Direction • Brand Storytelling • Scripting • Storyboarding • Social Strategy • Organic Social • Digital Marketing

ABOUT

At the onset of the COVID-19 pandemic, we were presented with unique production hurdles and needed a quick creative solution to satisfy the video needs for our client's larger campaign. An extension of the Let Your Light Shine campaign, “Find Your Light” reinforces the idea that good health comes from good choices. This video brings that message to life cinematically, engaging audiences with one-of-a-kind imagery & a bold narrative designed to evoke emotional response.

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Taking inspiration from The Wizard of Oz and Alice in Wonderland, “Find Your Light” is a 2D animation that reimagines the campaign narrative with visually captivating surrealist storytelling. Ensuring a consistent 360 through line, we utilized “Find Your Light” assets across a variety of channels: TV (Hulu Ad), web, digital, a series of social assets, and even built a glowing IG filter. In a nod to our hero campaign visuals, the lead character was designed to resemble the model portraying Golden Pineapple in our lifestyle photography, while the man at the end of the clip resembles the company founder, GT.