Seven disrupted the competitive tea category with their flagship glass bottle brews. Often highlighting the product’s organic ingredients and real brewing process, the company decided it was time to bring attention to one of their Traditional Teas’ lesser-known unique value propositions: it’s brewed with pure mountain spring water.

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Our objective was to bring attention to the unique water source used to craft this premium product without losing sight of the fact that Seven sells tea, not water. Our first course of action was to create a “Pure Mountain Spring Water” seal to apply to the label and feature prominently on marketing assets: emails, social posts, digital banners, trade materials, etc.

 

We made a splash with the campaign imagery, creating a captivating series of naturally dynamic visuals by immersing the bottles in the campaign’s key ingredient: water.