SYNERGY
LET YOUR LIGHT SHINE
It's our time to shine.
SERVICES
Marketing Strategy • Campaign Strategy & Planning • Communications Strategy • Creative/Art Direction • Key Messaging • Brand Storytelling • Photo & Video Production • Post Production • OOH • Social Strategy • Organic Social • Paid Social • Digital & Performance Marketing • Copywriting • Graphic Design
ABOUT
This sunny, anthemic summer campaign highlights the bright tropical flavors of SYNERGY and let's our Key Messaging shine: true health is a light that lives within and manifests for all to see when you nourish yourself with good choices.
Our objective was to devise a broad-reaching seasonal story that brought this to life with strategic 360 execution. The uplifting campaign narrative that ultimately took shape was largely inspired by the featured flavors: Golden Pineapple, Mystic Mango, Guava Goddess, Watermelon Wonder, and limited-edition Unity, which were each uniquely personified.
Letting the clear blue Los Angeles sky serve as our background, we brought bright colors (like those of the kombucha) into our photography and applied reflective sun flares to both highlight the product and reinforce the Key Messaging. Direct & uplifting copy also was crafted to ensure consistent storytelling and drive home the many product benefits.
The impact of our efforts saw tremendous success with the product line experiencing a 27.5% increase YOY and our viral #UnitedWeDance challenge on TikTok receiving press and buzz in various media outlets for generating 3B in engagement.
