SYNERGY believes Mother Nature is the world’s greatest healer. Stemming from this core belief came a whimsical fall campaign promoting Gingerade, the #1 kombucha SKU in the world, along with other flavors crafted with root ingredients. Our objective was to highlight the world’s best-selling kombucha flavor and increase velocity for the full family of roots-centric flavors: Heart Beet, Tantric Turmeric and Living in Gratitude, a limited-edition seasonal offering.

 

"Rooted in Nature" became our wrapper for this campaign – an earthly expression that encapsulated the essence of the brand, harnessed the heart of their message, and heavily informed our execution. To bring our creative concept to life, we immersed product and talent in picturesque natural environments filled with diverse plant life, beautiful banyan trees, and glistening beams of light. These stunning backdrops evoked the mystical spirit the raw kombucha, reinforced our Key Messaging, and grounded the campaign with an inspiringly powerful of example of Mother Nature’s incredible strength.

 

Our captivating visuals took center stage in a significant media buy, including print ads in notable issues of major publications and on billboards across major cities. With a focus on bottom line and ROI, we also built a beautiful microsite that strategically drove traffic to the company's website, increased brand awareness, and drove kombucha sales.