SERVICES

Brand Architecture • Brand Guidelines • Visual Identity •  Creative Guidelines • Marketing Strategy • Creative Direction • Photo & Video Production • Campaign Strategy & Planning

ABOUT

Seven first introduced themselves to the world as Seven Teas with a line of real brewed, premium glass bottle teas crafted with organic tea leaves globally-sourced from their native regions around the world. As the company geared up to introduce a second product line, they found themselves at pivotal point in their growth and ready to make big moves.

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This project was a significant undertaking and major overhaul, as we became responsible for reimagining the identity of Seven as a parent company and solidifying a brand architecture that allowed for a family of product lines to live under that umbrella. Their flagship offering, inspired by global tea traditions, took on the name Traditional Teas, while their newer, more accessible line of elevated iced teas & lemonades was introduced as 70-Calorie Classics.

Consulting with the founders, we evolved the brand's voice, identified core brand pillars, built a Brand Book, developed and implemented thoughtful omni-channel marketing strategies, employed new marketing tactics, and provided quality creative direction & execution that represented both the company’s high-quality drinks and their core value propositions.