Marketing Strategy • Creative Direction • 360 Campaign Development • Photoshoot

ABOUT

Fitness is not just about working out; it’s a lifestyle. For over two decades, Barry’s has been the leading luxury boutique fitness studio — not by following trends, but by setting them. When Barry’s was planning to release a collection of bright summer apparel, they tapped us to create a global experience for that collection across all digital channels: eComm, web, social, email, performance marketing, and the Barry’s app. For our creative concept, we picked a color palette directly from the garments and allowed those colors to take center stage as the backdrops for our campaign photography.