Seven's 70-Calorie Classics is an accessible line of real brewed teas and fresh lemonades. Our goal was to reach and resonate with a younger, broader audience for Seven's canned offerings by highlighting what sets these drinks apart.

 

Leading with our tagline, we emphasized real ingredients like brewed tea and fruit juices, while using playful copy, vibrant backgrounds, and younger models to connet with our target demographic. These efforts led to impressive results: 129% revenue growth YOY, 1.32M website impressions, and 1.8M social media impressions with an 8.26% engagement rate.