BELLA+CANVAS

BE DIFFERENT

BELLA+CANVAS is unconventional — uniquely embracing the challenge of bringing premium fashion to wholesale and redefining the industry along the way.

NOT ALL TEES ARE CREATED EQUAL

Our objective was to evolve the BELLA + CANVAS brand identity to better reflect the elevated basics they’re known for. The challenge: how do we create a look & feel as timeless as a t-shirt and jeans? *lightbulb moment!* Well, that’s exactly what we did. We rewrote the wholesale clothing playbook and broke the mold for "blanks" businesses by allowing the brand's not-so-basic basic tee to shine, stripping the outfits and environments back to a minimal, industrialist feel – no excess, no distractions. To complement this concept, we based the brand architecture on a clean visual identity system with refined typography and direct messaging.

BELLA+CANVAS

BE DIFFERENT

BELLA+CANVAS is unconventional — uniquely embracing the challenge of bringing premium fashion to wholesale and redefining the industry along the way.

NOT ALL TEES ARE CREATED EQUAL

Our objective was to evolve the BELLA + CANVAS brand identity to better reflect the elevated basics they’re known for. The challenge: how do we create a look & feel as timeless as a t-shirt and jeans? *lightbulb moment!* Well, that’s exactly what we did. We rewrote the wholesale clothing playbook and broke the mold for "blanks" businesses by allowing the brand's not-so-basic basic tee to shine, stripping the outfits and environments back to a minimal, industrialist feel – no excess, no distractions. To complement this concept, we based the brand architecture on a clean visual identity system with refined typography and direct messaging.

BELLA+CANVAS

BE DIFFERENT

BELLA+CANVAS is unconventional — uniquely embracing the challenge of bringing premium fashion to wholesale and redefining the industry along the way.

NOT ALL TEES ARE CREATED EQUAL

Our objective was to evolve the BELLA + CANVAS brand identity to better reflect the elevated basics they’re known for. The challenge: how do we create a look & feel as timeless as a t-shirt and jeans? *lightbulb moment!* Well, that’s exactly what we did. We rewrote the wholesale clothing playbook and broke the mold for "blanks" businesses by allowing the brand's not-so-basic basic tee to shine, stripping the outfits and environments back to a minimal, industrialist feel – no excess, no distractions. To complement this concept, we based the brand architecture on a clean visual identity system with refined typography and direct messaging.

BELLA+CANVAS

BE DIFFERENT

BELLA+CANVAS is unconventional — uniquely embracing the challenge of bringing premium fashion to wholesale and redefining the industry along the way.

NOT ALL TEES ARE CREATED EQUAL

Our objective was to evolve the BELLA + CANVAS brand identity to better reflect the elevated basics they’re known for. The challenge: how do we create a look & feel as timeless as a t-shirt and jeans? *lightbulb moment!* Well, that’s exactly what we did. We rewrote the wholesale clothing playbook and broke the mold for "blanks" businesses by allowing the brand's not-so-basic basic tee to shine, stripping the outfits and environments back to a minimal, industrialist feel – no excess, no distractions. To complement this concept, we based the brand architecture on a clean visual identity system with refined typography and direct messaging.

BELLA+CANVAS

BE DIFFERENT

BELLA+CANVAS is unconventional — uniquely embracing the challenge of bringing premium fashion to wholesale and redefining the industry along the way.

NOT ALL TEES ARE CREATED EQUAL

Our objective was to evolve the BELLA + CANVAS brand identity to better reflect the elevated basics they’re known for. The challenge: how do we create a look & feel as timeless as a t-shirt and jeans? *lightbulb moment!* Well, that’s exactly what we did. We rewrote the wholesale clothing playbook and broke the mold for "blanks" businesses by allowing the brand's not-so-basic basic tee to shine, stripping the outfits and environments back to a minimal, industrialist feel – no excess, no distractions. To complement this concept, we based the brand architecture on a clean visual identity system with refined typography and direct messaging.

BELLA+CANVAS

BE DIFFERENT

BELLA+CANVAS is unconventional — uniquely embracing the challenge of bringing premium fashion to wholesale and redefining the industry along the way.

NOT ALL TEES ARE CREATED EQUAL

Our objective was to evolve the BELLA + CANVAS brand identity to better reflect the elevated basics they’re known for. The challenge: how do we create a look & feel as timeless as a t-shirt and jeans? *lightbulb moment!* Well, that’s exactly what we did. We rewrote the wholesale clothing playbook and broke the mold for "blanks" businesses by allowing the brand's not-so-basic basic tee to shine, stripping the outfits and environments back to a minimal, industrialist feel – no excess, no distractions. To complement this concept, we based the brand architecture on a clean visual identity system with refined typography and direct messaging.

BELLA+CANVAS

BE DIFFERENT

BELLA+CANVAS is unconventional — uniquely embracing the challenge of bringing premium fashion to wholesale and redefining the industry along the way.

NOT ALL TEES ARE CREATED EQUAL

Our objective was to evolve the BELLA + CANVAS brand identity to better reflect the elevated basics they’re known for. The challenge: how do we create a look & feel as timeless as a t-shirt and jeans? *lightbulb moment!* Well, that’s exactly what we did. We rewrote the wholesale clothing playbook and broke the mold for "blanks" businesses by allowing the brand's not-so-basic basic tee to shine, stripping the outfits and environments back to a minimal, industrialist feel – no excess, no distractions. To complement this concept, we based the brand architecture on a clean visual identity system with refined typography and direct messaging.

BELLA+CANVAS

BE DIFFERENT

BELLA+CANVAS is unconventional — uniquely embracing the challenge of bringing premium fashion to wholesale and redefining the industry along the way.

NOT ALL TEES ARE CREATED EQUAL

Our objective was to evolve the BELLA + CANVAS brand identity to better reflect the elevated basics they’re known for. The challenge: how do we create a look & feel as timeless as a t-shirt and jeans? *lightbulb moment!* Well, that’s exactly what we did. We rewrote the wholesale clothing playbook and broke the mold for "blanks" businesses by allowing the brand's not-so-basic basic tee to shine, stripping the outfits and environments back to a minimal, industrialist feel – no excess, no distractions. To complement this concept, we based the brand architecture on a clean visual identity system with refined typography and direct messaging.

BELLA+CANVAS

BE DIFFERENT

BELLA+CANVAS is unconventional — uniquely embracing the challenge of bringing premium fashion to wholesale and redefining the industry along the way.

NOT ALL TEES ARE CREATED EQUAL

Our objective was to evolve the BELLA + CANVAS brand identity to better reflect the elevated basics they’re known for. The challenge: how do we create a look & feel as timeless as a t-shirt and jeans? *lightbulb moment!* Well, that’s exactly what we did. We rewrote the wholesale clothing playbook and broke the mold for "blanks" businesses by allowing the brand's not-so-basic basic tee to shine, stripping the outfits and environments back to a minimal, industrialist feel – no excess, no distractions. To complement this concept, we based the brand architecture on a clean visual identity system with refined typography and direct messaging.

BELLA+CANVAS

BE DIFFERENT

BELLA+CANVAS is unconventional — uniquely embracing the challenge of bringing premium fashion to wholesale and redefining the industry along the way.

NOT ALL TEES ARE CREATED EQUAL

Our objective was to evolve the BELLA + CANVAS brand identity to better reflect the elevated basics they’re known for. The challenge: how do we create a look & feel as timeless as a t-shirt and jeans? *lightbulb moment!* Well, that’s exactly what we did. We rewrote the wholesale clothing playbook and broke the mold for "blanks" businesses by allowing the brand's not-so-basic basic tee to shine, stripping the outfits and environments back to a minimal, industrialist feel – no excess, no distractions. To complement this concept, we based the brand architecture on a clean visual identity system with refined typography and direct messaging.

BELLA+CANVAS

BE DIFFERENT

BELLA+CANVAS is unconventional — uniquely embracing the challenge of bringing premium fashion to wholesale and redefining the industry along the way.

NOT ALL TEES ARE CREATED EQUAL

Our objective was to evolve the BELLA + CANVAS brand identity to better reflect the elevated basics they’re known for. The challenge: how do we create a look & feel as timeless as a t-shirt and jeans? *lightbulb moment!* Well, that’s exactly what we did. We rewrote the wholesale clothing playbook and broke the mold for "blanks" businesses by allowing the brand's not-so-basic basic tee to shine, stripping the outfits and environments back to a minimal, industrialist feel – no excess, no distractions. To complement this concept, we based the brand architecture on a clean visual identity system with refined typography and direct messaging.