BRANDING + MARKETING + STRATEGY + CREATIVE
This project was a significant undertaking and major overhaul, as we became responsible for reimagining the identity of Seven as a parent company and solidifying a brand architecture that allowed for a family of product lines to live under that umbrella. Their flagship offering, inspired by global tea traditions, took on the name Traditional Teas, while their newer, more accessible line of elevated iced teas & lemonades was introduced as 70-Calorie Classics. Consulting with the founders, we evolved the company’s brand voice, identified core brand pillars, built a Brand Book, developed & implemented thoughtful omni-channel marketing strategies, employed new marketing tactics, and provided quality creative direction & execution that represented both the company’s high-quality teas and their core value propositions.
Don't miss out on tips, tools and tactics that can take your business to the next level.
BRANDING + MARKETING + STRATEGY + CREATIVE
This project was a significant undertaking and major overhaul, as we became responsible for reimagining the identity of Seven as a parent company and solidifying a brand architecture that allowed for a family of product lines to live under that umbrella. Their flagship offering, inspired by global tea traditions, took on the name Traditional Teas, while their newer, more accessible line of elevated iced teas & lemonades was introduced as 70-Calorie Classics. Consulting with the founders, we evolved the company’s brand voice, identified core brand pillars, built a Brand Book, developed & implemented thoughtful omni-channel marketing strategies, employed new marketing tactics, and provided quality creative direction & execution that represented both the company’s high-quality teas and their core value propositions.
Don't miss out on tips, tools and tactics that can take your business to the next level.
BRANDING + MARKETING + STRATEGY + CREATIVE
This project was a significant undertaking and major overhaul, as we became responsible for reimagining the identity of Seven as a parent company and solidifying a brand architecture that allowed for a family of product lines to live under that umbrella. Their flagship offering, inspired by global tea traditions, took on the name Traditional Teas, while their newer, more accessible line of elevated iced teas & lemonades was introduced as 70-Calorie Classics. Consulting with the founders, we evolved the company’s brand voice, identified core brand pillars, built a Brand Book, developed & implemented thoughtful omni-channel marketing strategies, employed new marketing tactics, and provided quality creative direction & execution that represented both the company’s high-quality teas and their core value propositions.
Don't miss out on tips, tools and tactics that can take your business to the next level.
BRANDING + MARKETING + STRATEGY + CREATIVE
This project was a significant undertaking and major overhaul, as we became responsible for reimagining the identity of Seven as a parent company and solidifying a brand architecture that allowed for a family of product lines to live under that umbrella. Their flagship offering, inspired by global tea traditions, took on the name Traditional Teas, while their newer, more accessible line of elevated iced teas & lemonades was introduced as 70-Calorie Classics. Consulting with the founders, we evolved the company’s brand voice, identified core brand pillars, built a Brand Book, developed & implemented thoughtful omni-channel marketing strategies, employed new marketing tactics, and provided quality creative direction & execution that represented both the company’s high-quality teas and their core value propositions.
Don't miss out on tips, tools and tactics that can take your business to the next level.
BRANDING + MARKETING + STRATEGY + CREATIVE
This project was a significant undertaking and major overhaul, as we became responsible for reimagining the identity of Seven as a parent company and solidifying a brand architecture that allowed for a family of product lines to live under that umbrella. Their flagship offering, inspired by global tea traditions, took on the name Traditional Teas, while their newer, more accessible line of elevated iced teas & lemonades was introduced as 70-Calorie Classics. Consulting with the founders, we evolved the company’s brand voice, identified core brand pillars, built a Brand Book, developed & implemented thoughtful omni-channel marketing strategies, employed new marketing tactics, and provided quality creative direction & execution that represented both the company’s high-quality teas and their core value propositions.
Don't miss out on tips, tools and tactics that can take your business to the next level.
BRANDING + MARKETING + STRATEGY + CREATIVE
This project was a significant undertaking and major overhaul, as we became responsible for reimagining the identity of Seven as a parent company and solidifying a brand architecture that allowed for a family of product lines to live under that umbrella. Their flagship offering, inspired by global tea traditions, took on the name Traditional Teas, while their newer, more accessible line of elevated iced teas & lemonades was introduced as 70-Calorie Classics. Consulting with the founders, we evolved the company’s brand voice, identified core brand pillars, built a Brand Book, developed & implemented thoughtful omni-channel marketing strategies, employed new marketing tactics, and provided quality creative direction & execution that represented both the company’s high-quality teas and their core value propositions.
Don't miss out on tips, tools and tactics that can take your business to the next level.
BRANDING + MARKETING + STRATEGY + CREATIVE
This project was a significant undertaking and major overhaul, as we became responsible for reimagining the identity of Seven as a parent company and solidifying a brand architecture that allowed for a family of product lines to live under that umbrella. Their flagship offering, inspired by global tea traditions, took on the name Traditional Teas, while their newer, more accessible line of elevated iced teas & lemonades was introduced as 70-Calorie Classics. Consulting with the founders, we evolved the company’s brand voice, identified core brand pillars, built a Brand Book, developed & implemented thoughtful omni-channel marketing strategies, employed new marketing tactics, and provided quality creative direction & execution that represented both the company’s high-quality teas and their core value propositions.
Don't miss out on tips, tools and tactics that can take your business to the next level.
BRANDING + MARKETING + STRATEGY + CREATIVE
This project was a significant undertaking and major overhaul, as we became responsible for reimagining the identity of Seven as a parent company and solidifying a brand architecture that allowed for a family of product lines to live under that umbrella. Their flagship offering, inspired by global tea traditions, took on the name Traditional Teas, while their newer, more accessible line of elevated iced teas & lemonades was introduced as 70-Calorie Classics. Consulting with the founders, we evolved the company’s brand voice, identified core brand pillars, built a Brand Book, developed & implemented thoughtful omni-channel marketing strategies, employed new marketing tactics, and provided quality creative direction & execution that represented both the company’s high-quality teas and their core value propositions.
Don't miss out on tips, tools and tactics that can take your business to the next level.
BRANDING + MARKETING + STRATEGY + CREATIVE
This project was a significant undertaking and major overhaul, as we became responsible for reimagining the identity of Seven as a parent company and solidifying a brand architecture that allowed for a family of product lines to live under that umbrella. Their flagship offering, inspired by global tea traditions, took on the name Traditional Teas, while their newer, more accessible line of elevated iced teas & lemonades was introduced as 70-Calorie Classics. Consulting with the founders, we evolved the company’s brand voice, identified core brand pillars, built a Brand Book, developed & implemented thoughtful omni-channel marketing strategies, employed new marketing tactics, and provided quality creative direction & execution that represented both the company’s high-quality teas and their core value propositions.
Don't miss out on tips, tools and tactics that can take your business to the next level.
BRANDING + MARKETING + STRATEGY + CREATIVE
This project was a significant undertaking and major overhaul, as we became responsible for reimagining the identity of Seven as a parent company and solidifying a brand architecture that allowed for a family of product lines to live under that umbrella. Their flagship offering, inspired by global tea traditions, took on the name Traditional Teas, while their newer, more accessible line of elevated iced teas & lemonades was introduced as 70-Calorie Classics. Consulting with the founders, we evolved the company’s brand voice, identified core brand pillars, built a Brand Book, developed & implemented thoughtful omni-channel marketing strategies, employed new marketing tactics, and provided quality creative direction & execution that represented both the company’s high-quality teas and their core value propositions.
BRANDING + MARKETING + STRATEGY + CREATIVE
This project was a significant undertaking and major overhaul, as we became responsible for reimagining the identity of Seven as a parent company and solidifying a brand architecture that allowed for a family of product lines to live under that umbrella. Their flagship offering, inspired by global tea traditions, took on the name Traditional Teas, while their newer, more accessible line of elevated iced teas & lemonades was introduced as 70-Calorie Classics. Consulting with the founders, we evolved the company’s brand voice, identified core brand pillars, built a Brand Book, developed & implemented thoughtful omni-channel marketing strategies, employed new marketing tactics, and provided quality creative direction & execution that represented both the company’s high-quality teas and their core value propositions.
Don't miss out on tips, tools and tactics that can take your business to the next level.
Don't miss out on tips, tools and tactics that can take your business to the next level.
BRANDING + MARKETING + STRATEGY + CREATIVE
This project was a significant undertaking and major overhaul, as we became responsible for reimagining the identity of Seven as a parent company and solidifying a brand architecture that allowed for a family of product lines to live under that umbrella. Their flagship offering, inspired by global tea traditions, took on the name Traditional Teas, while their newer, more accessible line of elevated iced teas & lemonades was introduced as 70-Calorie Classics. Consulting with the founders, we evolved the company’s brand voice, identified core brand pillars, built a Brand Book, developed & implemented thoughtful omni-channel marketing strategies, employed new marketing tactics, and provided quality creative direction & execution that represented both the company’s high-quality teas and their core value propositions.
BRANDING + MARKETING + STRATEGY + CREATIVE
This project was a significant undertaking and major overhaul, as we became responsible for reimagining the identity of Seven as a parent company and solidifying a brand architecture that allowed for a family of product lines to live under that umbrella. Their flagship offering, inspired by global tea traditions, took on the name Traditional Teas, while their newer, more accessible line of elevated iced teas & lemonades was introduced as 70-Calorie Classics. Consulting with the founders, we evolved the company’s brand voice, identified core brand pillars, built a Brand Book, developed & implemented thoughtful omni-channel marketing strategies, employed new marketing tactics, and provided quality creative direction & execution that represented both the company’s high-quality teas and their core value propositions.
Don't miss out on tips, tools and tactics that can take your business to the next level.
Don't miss out on tips, tools and tactics that can take your business to the next level.
BRANDING + MARKETING + STRATEGY + CREATIVE
This project was a significant undertaking and major overhaul, as we became responsible for reimagining the identity of Seven as a parent company and solidifying a brand architecture that allowed for a family of product lines to live under that umbrella. Their flagship offering, inspired by global tea traditions, took on the name Traditional Teas, while their newer, more accessible line of elevated iced teas & lemonades was introduced as 70-Calorie Classics. Consulting with the founders, we evolved the company’s brand voice, identified core brand pillars, built a Brand Book, developed & implemented thoughtful omni-channel marketing strategies, employed new marketing tactics, and provided quality creative direction & execution that represented both the company’s high-quality teas and their core value propositions.
BRANDING + MARKETING + STRATEGY + CREATIVE
This project was a significant undertaking and major overhaul, as we became responsible for reimagining the identity of Seven as a parent company and solidifying a brand architecture that allowed for a family of product lines to live under that umbrella. Their flagship offering, inspired by global tea traditions, took on the name Traditional Teas, while their newer, more accessible line of elevated iced teas & lemonades was introduced as 70-Calorie Classics. Consulting with the founders, we evolved the company’s brand voice, identified core brand pillars, built a Brand Book, developed & implemented thoughtful omni-channel marketing strategies, employed new marketing tactics, and provided quality creative direction & execution that represented both the company’s high-quality teas and their core value propositions.
Don't miss out on tips, tools and tactics that can take your business to the next level.
Don't miss out on tips, tools and tactics that can take your business to the next level.