BARRY'S

THINK OUTSIDE THE RED ROOM

Barry’s is different — distinct like each of its studios with inspiring beats, motivating red lights, and a strong sense of community. It’s more than a workout; it’s a lifestyle, and it was time to evolve the visual identity of the brand to better reflect that.

Giving "Bootcamp" the Boot

Our objective was to deliver the feeling of an aspirational yet accessible lifestyle through a seamless in-person and online experience. We made this happen by re-introducing the brand with new digital content, an enjoyable ECOM platform, and a user-friendly interface for class reservations. Flexing our creative capabilities, we also developed regionally-specific features, as well as foundational elements of the global Barry’s brand: brand architecture, brand strategy, a visual identity system, and comprehensive guidelines to give Barry’s a fresh facelift.

BARRY'S

THINK OUTSIDE THE RED ROOM

Barry’s is different — distinct like each of its studios with inspiring beats, motivating red lights, and a strong sense of community. It’s more than a workout; it’s a lifestyle, and it was time to evolve the visual identity of the brand to better reflect that.

Giving "Bootcamp" the Boot

Our objective was to deliver the feeling of an aspirational yet accessible lifestyle through a seamless in-person and online experience. We made this happen by re-introducing the brand with new digital content, an enjoyable ECOM platform, and a user-friendly interface for class reservations. Flexing our creative capabilities, we also developed regionally-specific features, as well as foundational elements of the global Barry’s brand: brand architecture, brand strategy, a visual identity system, and comprehensive guidelines to give Barry’s a fresh facelift.

BARRY'S

THINK OUTSIDE THE RED ROOM

Barry’s is different — distinct like each of its studios with inspiring beats, motivating red lights, and a strong sense of community. It’s more than a workout; it’s a lifestyle, and it was time to evolve the visual identity of the brand to better reflect that.

Giving "Bootcamp" the Boot

Our objective was to deliver the feeling of an aspirational yet accessible lifestyle through a seamless in-person and online experience. We made this happen by re-introducing the brand with new digital content, an enjoyable ECOM platform, and a user-friendly interface for class reservations. Flexing our creative capabilities, we also developed regionally-specific features, as well as foundational elements of the global Barry’s brand: brand architecture, brand strategy, a visual identity system, and comprehensive guidelines to give Barry’s a fresh facelift.

BARRY'S

THINK OUTSIDE THE RED ROOM

Barry’s is different — distinct like each of its studios with inspiring beats, motivating red lights, and a strong sense of community. It’s more than a workout; it’s a lifestyle, and it was time to evolve the visual identity of the brand to better reflect that.

Giving "Bootcamp" the Boot

Our objective was to deliver the feeling of an aspirational yet accessible lifestyle through a seamless in-person and online experience. We made this happen by re-introducing the brand with new digital content, an enjoyable ECOM platform, and a user-friendly interface for class reservations. Flexing our creative capabilities, we also developed regionally-specific features, as well as foundational elements of the global Barry’s brand: brand architecture, brand strategy, a visual identity system, and comprehensive guidelines to give Barry’s a fresh facelift.

BARRY'S

THINK OUTSIDE THE RED ROOM

Barry’s is different — distinct like each of its studios with inspiring beats, motivating red lights, and a strong sense of community. It’s more than a workout; it’s a lifestyle, and it was time to evolve the visual identity of the brand to better reflect that.

Giving "Bootcamp" the Boot

Our objective was to deliver the feeling of an aspirational yet accessible lifestyle through a seamless in-person and online experience. We made this happen by re-introducing the brand with new digital content, an enjoyable ECOM platform, and a user-friendly interface for class reservations. Flexing our creative capabilities, we also developed regionally-specific features, as well as foundational elements of the global Barry’s brand: brand architecture, brand strategy, a visual identity system, and comprehensive guidelines to give Barry’s a fresh facelift.

BARRY'S

THINK OUTSIDE THE RED ROOM

Barry’s is different — distinct like each of its studios with inspiring beats, motivating red lights, and a strong sense of community. It’s more than a workout; it’s a lifestyle, and it was time to evolve the visual identity of the brand to better reflect that.

Giving "Bootcamp" the Boot

Our objective was to deliver the feeling of an aspirational yet accessible lifestyle through a seamless in-person and online experience. We made this happen by re-introducing the brand with new digital content, an enjoyable ECOM platform, and a user-friendly interface for class reservations. Flexing our creative capabilities, we also developed regionally-specific features, as well as foundational elements of the global Barry’s brand: brand architecture, brand strategy, a visual identity system, and comprehensive guidelines to give Barry’s a fresh facelift.

BARRY'S

THINK OUTSIDE THE RED ROOM

Barry’s is different — distinct like each of its studios with inspiring beats, motivating red lights, and a strong sense of community. It’s more than a workout; it’s a lifestyle, and it was time to evolve the visual identity of the brand to better reflect that.

Giving "Bootcamp" the Boot

Our objective was to deliver the feeling of an aspirational yet accessible lifestyle through a seamless in-person and online experience. We made this happen by re-introducing the brand with new digital content, an enjoyable ECOM platform, and a user-friendly interface for class reservations. Flexing our creative capabilities, we also developed regionally-specific features, as well as foundational elements of the global Barry’s brand: brand architecture, brand strategy, a visual identity system, and comprehensive guidelines to give Barry’s a fresh facelift.

BARRY'S

THINK OUTSIDE THE RED ROOM

Barry’s is different — distinct like each of its studios with inspiring beats, motivating red lights, and a strong sense of community. It’s more than a workout; it’s a lifestyle, and it was time to evolve the visual identity of the brand to better reflect that.

Giving "Bootcamp" the Boot

Our objective was to deliver the feeling of an aspirational yet accessible lifestyle through a seamless in-person and online experience. We made this happen by re-introducing the brand with new digital content, an enjoyable ECOM platform, and a user-friendly interface for class reservations. Flexing our creative capabilities, we also developed regionally-specific features, as well as foundational elements of the global Barry’s brand: brand architecture, brand strategy, a visual identity system, and comprehensive guidelines to give Barry’s a fresh facelift.

BARRY'S

THINK OUTSIDE THE RED ROOM

Barry’s is different — distinct like each of its studios with inspiring beats, motivating red lights, and a strong sense of community. It’s more than a workout; it’s a lifestyle, and it was time to evolve the visual identity of the brand to better reflect that.

Giving "Bootcamp" the Boot

Our objective was to deliver the feeling of an aspirational yet accessible lifestyle through a seamless in-person and online experience. We made this happen by re-introducing the brand with new digital content, an enjoyable ECOM platform, and a user-friendly interface for class reservations. Flexing our creative capabilities, we also developed regionally-specific features, as well as foundational elements of the global Barry’s brand: brand architecture, brand strategy, a visual identity system, and comprehensive guidelines to give Barry’s a fresh facelift.

BARRY'S

THINK OUTSIDE THE RED ROOM

Barry’s is different — distinct like each of its studios with inspiring beats, motivating red lights, and a strong sense of community. It’s more than a workout; it’s a lifestyle, and it was time to evolve the visual identity of the brand to better reflect that.

Giving "Bootcamp" the Boot

Our objective was to deliver the feeling of an aspirational yet accessible lifestyle through a seamless in-person and online experience. We made this happen by re-introducing the brand with new digital content, an enjoyable ECOM platform, and a user-friendly interface for class reservations. Flexing our creative capabilities, we also developed regionally-specific features, as well as foundational elements of the global Barry’s brand: brand architecture, brand strategy, a visual identity system, and comprehensive guidelines to give Barry’s a fresh facelift.

BARRY'S

THINK OUTSIDE THE RED ROOM

Barry’s is different — distinct like each of its studios with inspiring beats, motivating red lights, and a strong sense of community. It’s more than a workout; it’s a lifestyle, and it was time to evolve the visual identity of the brand to better reflect that.

Giving "Bootcamp" the Boot

Our objective was to deliver the feeling of an aspirational yet accessible lifestyle through a seamless in-person and online experience. We made this happen by re-introducing the brand with new digital content, an enjoyable ECOM platform, and a user-friendly interface for class reservations. Flexing our creative capabilities, we also developed regionally-specific features, as well as foundational elements of the global Barry’s brand: brand architecture, brand strategy, a visual identity system, and comprehensive guidelines to give Barry’s a fresh facelift.