GT'S LIVING FOODS

SACRED LIFE

GT’s Living Foods is the maker of the original kombucha brand in the United States, which paved the way for a major grocery category worldwide. To commemorate their 25th anniversary, the company introduced a limited-edition kombucha, Sacred Life. This vibrant blue offering served as a living tribute to Mother Nature and the beautiful way in which all life on Her planet is interconnected — from the tiniest single-celled organisms to deepest ocean waters.

REMEMBER • REFLECT • REJOICE

Our objective was to develop a cohesive visual & verbal communication strategy with 360 execution that celebrates the GT’s brand journey and honors all living things. As a visual anthem for the campaign, we leveraged the Flower of Life — a universal cosmology symbol rooted in sacred geometry — while the messaging was organized into three storytelling pillars: remember, reflect, rejoice. To create distinct photo and video assets, blue hues were used to highlight the product's unique coloration, which was also accompanied by beach environments and ocean waters. For the final piece to set to tone, our inspired campaign copy was crafted to feel celebratory, be reverent, and encourage action.

GT'S LIVING FOODS

SACRED LIFE

GT’s Living Foods is the maker of the original kombucha brand in the United States, which paved the way for a major grocery category worldwide. To commemorate their 25th anniversary, the company introduced a limited-edition kombucha, Sacred Life. This vibrant blue offering served as a living tribute to Mother Nature and the beautiful way in which all life on Her planet is interconnected — from the tiniest single-celled organisms to deepest ocean waters.

REMEMBER • REFLECT • REJOICE

Our objective was to develop a cohesive visual & verbal communication strategy with 360 execution that celebrates the GT’s brand journey and honors all living things. As a visual anthem for the campaign, we leveraged the Flower of Life — a universal cosmology symbol rooted in sacred geometry — while the messaging was organized into three storytelling pillars: remember, reflect, rejoice. To create distinct photo and video assets, blue hues were used to highlight the product's unique coloration, which was also accompanied by beach environments and ocean waters. For the final piece to set to tone, our inspired campaign copy was crafted to feel celebratory, be reverent, and encourage action.

GT'S LIVING FOODS

SACRED LIFE

GT’s Living Foods is the maker of the original kombucha brand in the United States, which paved the way for a major grocery category worldwide. To commemorate their 25th anniversary, the company introduced a limited-edition kombucha, Sacred Life. This vibrant blue offering served as a living tribute to Mother Nature and the beautiful way in which all life on Her planet is interconnected — from the tiniest single-celled organisms to deepest ocean waters.

REMEMBER • REFLECT • REJOICE

Our objective was to develop a cohesive visual & verbal communication strategy with 360 execution that celebrates the GT’s brand journey and honors all living things. As a visual anthem for the campaign, we leveraged the Flower of Life — a universal cosmology symbol rooted in sacred geometry — while the messaging was organized into three storytelling pillars: remember, reflect, rejoice. To create distinct photo and video assets, blue hues were used to highlight the product's unique coloration, which was also accompanied by beach environments and ocean waters. For the final piece to set to tone, our inspired campaign copy was crafted to feel celebratory, be reverent, and encourage action.

GT'S LIVING FOODS

SACRED LIFE

GT’s Living Foods is the maker of the original kombucha brand in the United States, which paved the way for a major grocery category worldwide. To commemorate their 25th anniversary, the company introduced a limited-edition kombucha, Sacred Life. This vibrant blue offering served as a living tribute to Mother Nature and the beautiful way in which all life on Her planet is interconnected — from the tiniest single-celled organisms to deepest ocean waters.

REMEMBER • REFLECT • REJOICE

Our objective was to develop a cohesive visual & verbal communication strategy with 360 execution that celebrates the GT’s brand journey and honors all living things. As a visual anthem for the campaign, we leveraged the Flower of Life — a universal cosmology symbol rooted in sacred geometry — while the messaging was organized into three storytelling pillars: remember, reflect, rejoice. To create distinct photo and video assets, blue hues were used to highlight the product's unique coloration, which was also accompanied by beach environments and ocean waters. For the final piece to set to tone, our inspired campaign copy was crafted to feel celebratory, be reverent, and encourage action.

GT'S LIVING FOODS

SACRED LIFE

GT’s Living Foods is the maker of the original kombucha brand in the United States, which paved the way for a major grocery category worldwide. To commemorate their 25th anniversary, the company introduced a limited-edition kombucha, Sacred Life. This vibrant blue offering served as a living tribute to Mother Nature and the beautiful way in which all life on Her planet is interconnected — from the tiniest single-celled organisms to deepest ocean waters.

REMEMBER • REFLECT • REJOICE

Our objective was to develop a cohesive visual & verbal communication strategy with 360 execution that celebrates the GT’s brand journey and honors all living things. As a visual anthem for the campaign, we leveraged the Flower of Life — a universal cosmology symbol rooted in sacred geometry — while the messaging was organized into three storytelling pillars: remember, reflect, rejoice. To create distinct photo and video assets, blue hues were used to highlight the product's unique coloration, which was also accompanied by beach environments and ocean waters. For the final piece to set to tone, our inspired campaign copy was crafted to feel celebratory, be reverent, and encourage action.

GT'S LIVING FOODS

SACRED LIFE

GT’s Living Foods is the maker of the original kombucha brand in the United States, which paved the way for a major grocery category worldwide. To commemorate their 25th anniversary, the company introduced a limited-edition kombucha, Sacred Life. This vibrant blue offering served as a living tribute to Mother Nature and the beautiful way in which all life on Her planet is interconnected — from the tiniest single-celled organisms to deepest ocean waters.

REMEMBER • REFLECT • REJOICE

Our objective was to develop a cohesive visual & verbal communication strategy with 360 execution that celebrates the GT’s brand journey and honors all living things. As a visual anthem for the campaign, we leveraged the Flower of Life — a universal cosmology symbol rooted in sacred geometry — while the messaging was organized into three storytelling pillars: remember, reflect, rejoice. To create distinct photo and video assets, blue hues were used to highlight the product's unique coloration, which was also accompanied by beach environments and ocean waters. For the final piece to set to tone, our inspired campaign copy was crafted to feel celebratory, be reverent, and encourage action.

GT'S LIVING FOODS

SACRED LIFE

GT’s Living Foods is the maker of the original kombucha brand in the United States, which paved the way for a major grocery category worldwide. To commemorate their 25th anniversary, the company introduced a limited-edition kombucha, Sacred Life. This vibrant blue offering served as a living tribute to Mother Nature and the beautiful way in which all life on Her planet is interconnected — from the tiniest single-celled organisms to deepest ocean waters.

REMEMBER • REFLECT • REJOICE

Our objective was to develop a cohesive visual & verbal communication strategy with 360 execution that celebrates the GT’s brand journey and honors all living things. As a visual anthem for the campaign, we leveraged the Flower of Life — a universal cosmology symbol rooted in sacred geometry — while the messaging was organized into three storytelling pillars: remember, reflect, rejoice. To create distinct photo and video assets, blue hues were used to highlight the product's unique coloration, which was also accompanied by beach environments and ocean waters. For the final piece to set to tone, our inspired campaign copy was crafted to feel celebratory, be reverent, and encourage action.

GT'S LIVING FOODS

SACRED LIFE

GT’s Living Foods is the maker of the original kombucha brand in the United States, which paved the way for a major grocery category worldwide. To commemorate their 25th anniversary, the company introduced a limited-edition kombucha, Sacred Life. This vibrant blue offering served as a living tribute to Mother Nature and the beautiful way in which all life on Her planet is interconnected — from the tiniest single-celled organisms to deepest ocean waters.

REMEMBER • REFLECT • REJOICE

Our objective was to develop a cohesive visual & verbal communication strategy with 360 execution that celebrates the GT’s brand journey and honors all living things. As a visual anthem for the campaign, we leveraged the Flower of Life — a universal cosmology symbol rooted in sacred geometry — while the messaging was organized into three storytelling pillars: remember, reflect, rejoice. To create distinct photo and video assets, blue hues were used to highlight the product's unique coloration, which was also accompanied by beach environments and ocean waters. For the final piece to set to tone, our inspired campaign copy was crafted to feel celebratory, be reverent, and encourage action.

GT'S LIVING FOODS

SACRED LIFE

GT’s Living Foods is the maker of the original kombucha brand in the United States, which paved the way for a major grocery category worldwide. To commemorate their 25th anniversary, the company introduced a limited-edition kombucha, Sacred Life. This vibrant blue offering served as a living tribute to Mother Nature and the beautiful way in which all life on Her planet is interconnected — from the tiniest single-celled organisms to deepest ocean waters.

REMEMBER • REFLECT • REJOICE

Our objective was to develop a cohesive visual & verbal communication strategy with 360 execution that celebrates the GT’s brand journey and honors all living things. As a visual anthem for the campaign, we leveraged the Flower of Life — a universal cosmology symbol rooted in sacred geometry — while the messaging was organized into three storytelling pillars: remember, reflect, rejoice. To create distinct photo and video assets, blue hues were used to highlight the product's unique coloration, which was also accompanied by beach environments and ocean waters. For the final piece to set to tone, our inspired campaign copy was crafted to feel celebratory, be reverent, and encourage action.

GT'S LIVING FOODS

SACRED LIFE

GT’s Living Foods is the maker of the original kombucha brand in the United States, which paved the way for a major grocery category worldwide. To commemorate their 25th anniversary, the company introduced a limited-edition kombucha, Sacred Life. This vibrant blue offering served as a living tribute to Mother Nature and the beautiful way in which all life on Her planet is interconnected — from the tiniest single-celled organisms to deepest ocean waters.

REMEMBER • REFLECT • REJOICE

Our objective was to develop a cohesive visual & verbal communication strategy with 360 execution that celebrates the GT’s brand journey and honors all living things. As a visual anthem for the campaign, we leveraged the Flower of Life — a universal cosmology symbol rooted in sacred geometry — while the messaging was organized into three storytelling pillars: remember, reflect, rejoice. To create distinct photo and video assets, blue hues were used to highlight the product's unique coloration, which was also accompanied by beach environments and ocean waters. For the final piece to set to tone, our inspired campaign copy was crafted to feel celebratory, be reverent, and encourage action.

GT'S LIVING FOODS

SACRED LIFE

GT’s Living Foods is the maker of the original kombucha brand in the United States, which paved the way for a major grocery category worldwide. To commemorate their 25th anniversary, the company introduced a limited-edition kombucha, Sacred Life. This vibrant blue offering served as a living tribute to Mother Nature and the beautiful way in which all life on Her planet is interconnected — from the tiniest single-celled organisms to deepest ocean waters.

REMEMBER • REFLECT • REJOICE

Our objective was to develop a cohesive visual & verbal communication strategy with 360 execution that celebrates the GT’s brand journey and honors all living things. As a visual anthem for the campaign, we leveraged the Flower of Life — a universal cosmology symbol rooted in sacred geometry — while the messaging was organized into three storytelling pillars: remember, reflect, rejoice. To create distinct photo and video assets, blue hues were used to highlight the product's unique coloration, which was also accompanied by beach environments and ocean waters. For the final piece to set to tone, our inspired campaign copy was crafted to feel celebratory, be reverent, and encourage action.