SEVEN TEAS

FROM SOURCE TO SIP

Seven has disrupted the tea category with their flagship glass bottle brews. Often highlighting the product’s organic ingredients and real brewing process, the company wanted to bring attention to one of their Traditional Teas’ lesser-known unique value propositions: it’s brewed with pure mountain spring water.

GO WITH THE FLOW

Our objective was to bring attention to the unique water source used to craft this premium product without losing sight of the fact that Seven sells tea, not water. Our first course of action was to create a “Pure Mountain Spring Water” seal which was applied to the label of all Traditional Tea SKUs and featured as a prominent callout across various marketing assets: emails, social posts, digital banners, trade materials, etc. To bring the campaign to life visually, we felt compelled do something as different & unexpected as the message we were tasked to communicate. Somehow we needed these images to stand out, to make a splash – and make a splash we did! We created a captivating series of naturally dynamic visuals by immersing the bottles in the campaign’s key ingredient: water.

SEVEN TEAS

FROM SOURCE TO SIP

Seven has disrupted the tea category with their flagship glass bottle brews. Often highlighting the product’s organic ingredients and real brewing process, the company wanted to bring attention to one of their Traditional Teas’ lesser-known unique value propositions: it’s brewed with pure mountain spring water.

GO WITH THE FLOW

Our objective was to bring attention to the unique water source used to craft this premium product without losing sight of the fact that Seven sells tea, not water. Our first course of action was to create a “Pure Mountain Spring Water” seal which was applied to the label of all Traditional Tea SKUs and featured as a prominent callout across various marketing assets: emails, social posts, digital banners, trade materials, etc. To bring the campaign to life visually, we felt compelled do something as different & unexpected as the message we were tasked to communicate. Somehow we needed these images to stand out, to make a splash – and make a splash we did! We created a captivating series of naturally dynamic visuals by immersing the bottles in the campaign’s key ingredient: water.

SEVEN TEAS

FROM SOURCE TO SIP

Seven has disrupted the tea category with their flagship glass bottle brews. Often highlighting the product’s organic ingredients and real brewing process, the company wanted to bring attention to one of their Traditional Teas’ lesser-known unique value propositions: it’s brewed with pure mountain spring water.

GO WITH THE FLOW

Our objective was to bring attention to the unique water source used to craft this premium product without losing sight of the fact that Seven sells tea, not water. Our first course of action was to create a “Pure Mountain Spring Water” seal which was applied to the label of all Traditional Tea SKUs and featured as a prominent callout across various marketing assets: emails, social posts, digital banners, trade materials, etc. To bring the campaign to life visually, we felt compelled do something as different & unexpected as the message we were tasked to communicate. Somehow we needed these images to stand out, to make a splash – and make a splash we did! We created a captivating series of naturally dynamic visuals by immersing the bottles in the campaign’s key ingredient: water.

SEVEN TEAS

FROM SOURCE TO SIP

Seven has disrupted the tea category with their flagship glass bottle brews. Often highlighting the product’s organic ingredients and real brewing process, the company wanted to bring attention to one of their Traditional Teas’ lesser-known unique value propositions: it’s brewed with pure mountain spring water.

GO WITH THE FLOW

Our objective was to bring attention to the unique water source used to craft this premium product without losing sight of the fact that Seven sells tea, not water. Our first course of action was to create a “Pure Mountain Spring Water” seal which was applied to the label of all Traditional Tea SKUs and featured as a prominent callout across various marketing assets: emails, social posts, digital banners, trade materials, etc. To bring the campaign to life visually, we felt compelled do something as different & unexpected as the message we were tasked to communicate. Somehow we needed these images to stand out, to make a splash – and make a splash we did! We created a captivating series of naturally dynamic visuals by immersing the bottles in the campaign’s key ingredient: water.

SEVEN TEAS

FROM SOURCE TO SIP

Seven has disrupted the tea category with their flagship glass bottle brews. Often highlighting the product’s organic ingredients and real brewing process, the company wanted to bring attention to one of their Traditional Teas’ lesser-known unique value propositions: it’s brewed with pure mountain spring water.

GO WITH THE FLOW

Our objective was to bring attention to the unique water source used to craft this premium product without losing sight of the fact that Seven sells tea, not water. Our first course of action was to create a “Pure Mountain Spring Water” seal which was applied to the label of all Traditional Tea SKUs and featured as a prominent callout across various marketing assets: emails, social posts, digital banners, trade materials, etc. To bring the campaign to life visually, we felt compelled do something as different & unexpected as the message we were tasked to communicate. Somehow we needed these images to stand out, to make a splash – and make a splash we did! We created a captivating series of naturally dynamic visuals by immersing the bottles in the campaign’s key ingredient: water.

SEVEN TEAS

FROM SOURCE TO SIP

Seven has disrupted the tea category with their flagship glass bottle brews. Often highlighting the product’s organic ingredients and real brewing process, the company wanted to bring attention to one of their Traditional Teas’ lesser-known unique value propositions: it’s brewed with pure mountain spring water.

GO WITH THE FLOW

Our objective was to bring attention to the unique water source used to craft this premium product without losing sight of the fact that Seven sells tea, not water. Our first course of action was to create a “Pure Mountain Spring Water” seal which was applied to the label of all Traditional Tea SKUs and featured as a prominent callout across various marketing assets: emails, social posts, digital banners, trade materials, etc. To bring the campaign to life visually, we felt compelled do something as different & unexpected as the message we were tasked to communicate. Somehow we needed these images to stand out, to make a splash – and make a splash we did! We created a captivating series of naturally dynamic visuals by immersing the bottles in the campaign’s key ingredient: water.

SEVEN TEAS

FROM SOURCE TO SIP

Seven has disrupted the tea category with their flagship glass bottle brews. Often highlighting the product’s organic ingredients and real brewing process, the company wanted to bring attention to one of their Traditional Teas’ lesser-known unique value propositions: it’s brewed with pure mountain spring water.

GO WITH THE FLOW

Our objective was to bring attention to the unique water source used to craft this premium product without losing sight of the fact that Seven sells tea, not water. Our first course of action was to create a “Pure Mountain Spring Water” seal which was applied to the label of all Traditional Tea SKUs and featured as a prominent callout across various marketing assets: emails, social posts, digital banners, trade materials, etc. To bring the campaign to life visually, we felt compelled do something as different & unexpected as the message we were tasked to communicate. Somehow we needed these images to stand out, to make a splash – and make a splash we did! We created a captivating series of naturally dynamic visuals by immersing the bottles in the campaign’s key ingredient: water.

SEVEN TEAS

FROM SOURCE TO SIP

Seven has disrupted the tea category with their flagship glass bottle brews. Often highlighting the product’s organic ingredients and real brewing process, the company wanted to bring attention to one of their Traditional Teas’ lesser-known unique value propositions: it’s brewed with pure mountain spring water.

GO WITH THE FLOW

Our objective was to bring attention to the unique water source used to craft this premium product without losing sight of the fact that Seven sells tea, not water. Our first course of action was to create a “Pure Mountain Spring Water” seal which was applied to the label of all Traditional Tea SKUs and featured as a prominent callout across various marketing assets: emails, social posts, digital banners, trade materials, etc. To bring the campaign to life visually, we felt compelled do something as different & unexpected as the message we were tasked to communicate. Somehow we needed these images to stand out, to make a splash – and make a splash we did! We created a captivating series of naturally dynamic visuals by immersing the bottles in the campaign’s key ingredient: water.

SEVEN TEAS

FROM SOURCE TO SIP

Seven has disrupted the tea category with their flagship glass bottle brews. Often highlighting the product’s organic ingredients and real brewing process, the company wanted to bring attention to one of their Traditional Teas’ lesser-known unique value propositions: it’s brewed with pure mountain spring water.

GO WITH THE FLOW

Our objective was to bring attention to the unique water source used to craft this premium product without losing sight of the fact that Seven sells tea, not water. Our first course of action was to create a “Pure Mountain Spring Water” seal which was applied to the label of all Traditional Tea SKUs and featured as a prominent callout across various marketing assets: emails, social posts, digital banners, trade materials, etc. To bring the campaign to life visually, we felt compelled do something as different & unexpected as the message we were tasked to communicate. Somehow we needed these images to stand out, to make a splash – and make a splash we did! We created a captivating series of naturally dynamic visuals by immersing the bottles in the campaign’s key ingredient: water.

SEVEN TEAS

FROM SOURCE TO SIP

Seven has disrupted the tea category with their flagship glass bottle brews. Often highlighting the product’s organic ingredients and real brewing process, the company wanted to bring attention to one of their Traditional Teas’ lesser-known unique value propositions: it’s brewed with pure mountain spring water.

GO WITH THE FLOW

Our objective was to bring attention to the unique water source used to craft this premium product without losing sight of the fact that Seven sells tea, not water. Our first course of action was to create a “Pure Mountain Spring Water” seal which was applied to the label of all Traditional Tea SKUs and featured as a prominent callout across various marketing assets: emails, social posts, digital banners, trade materials, etc. To bring the campaign to life visually, we felt compelled do something as different & unexpected as the message we were tasked to communicate. Somehow we needed these images to stand out, to make a splash – and make a splash we did! We created a captivating series of naturally dynamic visuals by immersing the bottles in the campaign’s key ingredient: water.

SEVEN TEAS

FROM SOURCE TO SIP

Seven has disrupted the tea category with their flagship glass bottle brews. Often highlighting the product’s organic ingredients and real brewing process, the company wanted to bring attention to one of their Traditional Teas’ lesser-known unique value propositions: it’s brewed with pure mountain spring water.

GO WITH THE FLOW

Our objective was to bring attention to the unique water source used to craft this premium product without losing sight of the fact that Seven sells tea, not water. Our first course of action was to create a “Pure Mountain Spring Water” seal which was applied to the label of all Traditional Tea SKUs and featured as a prominent callout across various marketing assets: emails, social posts, digital banners, trade materials, etc. To bring the campaign to life visually, we felt compelled do something as different & unexpected as the message we were tasked to communicate. Somehow we needed these images to stand out, to make a splash – and make a splash we did! We created a captivating series of naturally dynamic visuals by immersing the bottles in the campaign’s key ingredient: water.