GT'S LIVING FOODS

LET YOUR LIGHT SHINE

This sunny anthemic summer campaign highlights the bright, tropical flavors of GT's SYNERGY Kombucha and delivers our Key Messaging: true health is a light that lives within and manifests for all to see when you nourish yourself with good choices.

IT'S OUR TIME TO SHINE

Our objective was to devise a broad-reaching seasonal story that brought this campaign to life with strategic 360 execution while honoring the essence of the overarching brand. Their uplifting campaign narrative was largely inspired by the featured flavors: Golden Pineapple, Mystic Mango, Guava Goddess, Watermelon Wonder and limited-edition Unity, which were each uniquely personified across various campaign assets. For photography, we used bright colors and applied reflective sun flares to highlight the product and reinforce the Key Messaging. Strong and focused copy was crafted to ensure consistent storytelling, branding, and product benefits messaging. The impact of our efforts saw tremendous success with the product line experiencing a 27.5% increase YOY and our viral #UnitedWeDance challenge (the company's first foray into TikTok), receiving press and buzz in various media outlets for generating 3B in engagement.

GT'S LIVING FOODS

LET YOUR LIGHT SHINE

This sunny anthemic summer campaign highlights the bright, tropical flavors of GT's SYNERGY Kombucha and delivers our Key Messaging: true health is a light that lives within and manifests for all to see when you nourish yourself with good choices.

IT'S OUR TIME TO SHINE

Our objective was to devise a broad-reaching seasonal story that brought this campaign to life with strategic 360 execution while honoring the essence of the overarching brand. Their uplifting campaign narrative was largely inspired by the featured flavors: Golden Pineapple, Mystic Mango, Guava Goddess, Watermelon Wonder and limited-edition Unity, which were each uniquely personified across various campaign assets. For photography, we used bright colors and applied reflective sun flares to highlight the product and reinforce the Key Messaging. Strong and focused copy was crafted to ensure consistent storytelling, branding, and product benefits messaging. The impact of our efforts saw tremendous success with the product line experiencing a 27.5% increase YOY and our viral #UnitedWeDance challenge (the company's first foray into TikTok), receiving press and buzz in various media outlets for generating 3B in engagement.

GT'S LIVING FOODS

LET YOUR LIGHT SHINE

This sunny anthemic summer campaign highlights the bright, tropical flavors of GT's SYNERGY Kombucha and delivers our Key Messaging: true health is a light that lives within and manifests for all to see when you nourish yourself with good choices.

IT'S OUR TIME TO SHINE

Our objective was to devise a broad-reaching seasonal story that brought this campaign to life with strategic 360 execution while honoring the essence of the overarching brand. Their uplifting campaign narrative was largely inspired by the featured flavors: Golden Pineapple, Mystic Mango, Guava Goddess, Watermelon Wonder and limited-edition Unity, which were each uniquely personified across various campaign assets. For photography, we used bright colors and applied reflective sun flares to highlight the product and reinforce the Key Messaging. Strong and focused copy was crafted to ensure consistent storytelling, branding, and product benefits messaging. The impact of our efforts saw tremendous success with the product line experiencing a 27.5% increase YOY and our viral #UnitedWeDance challenge (the company's first foray into TikTok), receiving press and buzz in various media outlets for generating 3B in engagement.

GT'S LIVING FOODS

LET YOUR LIGHT SHINE

This sunny anthemic summer campaign highlights the bright, tropical flavors of GT's SYNERGY Kombucha and delivers our Key Messaging: true health is a light that lives within and manifests for all to see when you nourish yourself with good choices.

IT'S OUR TIME TO SHINE

Our objective was to devise a broad-reaching seasonal story that brought this campaign to life with strategic 360 execution while honoring the essence of the overarching brand. Their uplifting campaign narrative was largely inspired by the featured flavors: Golden Pineapple, Mystic Mango, Guava Goddess, Watermelon Wonder and limited-edition Unity, which were each uniquely personified across various campaign assets. For photography, we used bright colors and applied reflective sun flares to highlight the product and reinforce the Key Messaging. Strong and focused copy was crafted to ensure consistent storytelling, branding, and product benefits messaging. The impact of our efforts saw tremendous success with the product line experiencing a 27.5% increase YOY and our viral #UnitedWeDance challenge (the company's first foray into TikTok), receiving press and buzz in various media outlets for generating 3B in engagement.

GT'S LIVING FOODS

LET YOUR LIGHT SHINE

This sunny anthemic summer campaign highlights the bright, tropical flavors of GT's SYNERGY Kombucha and delivers our Key Messaging: true health is a light that lives within and manifests for all to see when you nourish yourself with good choices.

IT'S OUR TIME TO SHINE

Our objective was to devise a broad-reaching seasonal story that brought this campaign to life with strategic 360 execution while honoring the essence of the overarching brand. Their uplifting campaign narrative was largely inspired by the featured flavors: Golden Pineapple, Mystic Mango, Guava Goddess, Watermelon Wonder and limited-edition Unity, which were each uniquely personified across various campaign assets. For photography, we used bright colors and applied reflective sun flares to highlight the product and reinforce the Key Messaging. Strong and focused copy was crafted to ensure consistent storytelling, branding, and product benefits messaging. The impact of our efforts saw tremendous success with the product line experiencing a 27.5% increase YOY and our viral #UnitedWeDance challenge (the company's first foray into TikTok), receiving press and buzz in various media outlets for generating 3B in engagement.

GT'S LIVING FOODS

LET YOUR LIGHT SHINE

This sunny anthemic summer campaign highlights the bright, tropical flavors of GT's SYNERGY Kombucha and delivers our Key Messaging: true health is a light that lives within and manifests for all to see when you nourish yourself with good choices.

IT'S OUR TIME TO SHINE

Our objective was to devise a broad-reaching seasonal story that brought this campaign to life with strategic 360 execution while honoring the essence of the overarching brand. Their uplifting campaign narrative was largely inspired by the featured flavors: Golden Pineapple, Mystic Mango, Guava Goddess, Watermelon Wonder and limited-edition Unity, which were each uniquely personified across various campaign assets. For photography, we used bright colors and applied reflective sun flares to highlight the product and reinforce the Key Messaging. Strong and focused copy was crafted to ensure consistent storytelling, branding, and product benefits messaging. The impact of our efforts saw tremendous success with the product line experiencing a 27.5% increase YOY and our viral #UnitedWeDance challenge (the company's first foray into TikTok), receiving press and buzz in various media outlets for generating 3B in engagement.

GT'S LIVING FOODS

LET YOUR LIGHT SHINE

This sunny anthemic summer campaign highlights the bright, tropical flavors of GT's SYNERGY Kombucha and delivers our Key Messaging: true health is a light that lives within and manifests for all to see when you nourish yourself with good choices.

IT'S OUR TIME TO SHINE

Our objective was to devise a broad-reaching seasonal story that brought this campaign to life with strategic 360 execution while honoring the essence of the overarching brand. Their uplifting campaign narrative was largely inspired by the featured flavors: Golden Pineapple, Mystic Mango, Guava Goddess, Watermelon Wonder and limited-edition Unity, which were each uniquely personified across various campaign assets. For photography, we used bright colors and applied reflective sun flares to highlight the product and reinforce the Key Messaging. Strong and focused copy was crafted to ensure consistent storytelling, branding, and product benefits messaging. The impact of our efforts saw tremendous success with the product line experiencing a 27.5% increase YOY and our viral #UnitedWeDance challenge (the company's first foray into TikTok), receiving press and buzz in various media outlets for generating 3B in engagement.

GT'S LIVING FOODS

LET YOUR LIGHT SHINE

This sunny anthemic summer campaign highlights the bright, tropical flavors of GT's SYNERGY Kombucha and delivers our Key Messaging: true health is a light that lives within and manifests for all to see when you nourish yourself with good choices.

IT'S OUR TIME TO SHINE

Our objective was to devise a broad-reaching seasonal story that brought this campaign to life with strategic 360 execution while honoring the essence of the overarching brand. Their uplifting campaign narrative was largely inspired by the featured flavors: Golden Pineapple, Mystic Mango, Guava Goddess, Watermelon Wonder and limited-edition Unity, which were each uniquely personified across various campaign assets. For photography, we used bright colors and applied reflective sun flares to highlight the product and reinforce the Key Messaging. Strong and focused copy was crafted to ensure consistent storytelling, branding, and product benefits messaging. The impact of our efforts saw tremendous success with the product line experiencing a 27.5% increase YOY and our viral #UnitedWeDance challenge (the company's first foray into TikTok), receiving press and buzz in various media outlets for generating 3B in engagement.

GT'S LIVING FOODS

LET YOUR LIGHT SHINE

This sunny anthemic summer campaign highlights the bright, tropical flavors of GT's SYNERGY Kombucha and delivers our Key Messaging: true health is a light that lives within and manifests for all to see when you nourish yourself with good choices.

IT'S OUR TIME TO SHINE

Our objective was to devise a broad-reaching seasonal story that brought this campaign to life with strategic 360 execution while honoring the essence of the overarching brand. Their uplifting campaign narrative was largely inspired by the featured flavors: Golden Pineapple, Mystic Mango, Guava Goddess, Watermelon Wonder and limited-edition Unity, which were each uniquely personified across various campaign assets. For photography, we used bright colors and applied reflective sun flares to highlight the product and reinforce the Key Messaging. Strong and focused copy was crafted to ensure consistent storytelling, branding, and product benefits messaging. The impact of our efforts saw tremendous success with the product line experiencing a 27.5% increase YOY and our viral #UnitedWeDance challenge (the company's first foray into TikTok), receiving press and buzz in various media outlets for generating 3B in engagement.

GT'S LIVING FOODS

LET YOUR LIGHT SHINE

This sunny anthemic summer campaign highlights the bright, tropical flavors of GT's SYNERGY Kombucha and delivers our Key Messaging: true health is a light that lives within and manifests for all to see when you nourish yourself with good choices.

IT'S OUR TIME TO SHINE

Our objective was to devise a broad-reaching seasonal story that brought this campaign to life with strategic 360 execution while honoring the essence of the overarching brand. Their uplifting campaign narrative was largely inspired by the featured flavors: Golden Pineapple, Mystic Mango, Guava Goddess, Watermelon Wonder and limited-edition Unity, which were each uniquely personified across various campaign assets. For photography, we used bright colors and applied reflective sun flares to highlight the product and reinforce the Key Messaging. Strong and focused copy was crafted to ensure consistent storytelling, branding, and product benefits messaging. The impact of our efforts saw tremendous success with the product line experiencing a 27.5% increase YOY and our viral #UnitedWeDance challenge (the company's first foray into TikTok), receiving press and buzz in various media outlets for generating 3B in engagement.

GT'S LIVING FOODS

LET YOUR LIGHT SHINE

This sunny anthemic summer campaign highlights the bright, tropical flavors of GT's SYNERGY Kombucha and delivers our Key Messaging: true health is a light that lives within and manifests for all to see when you nourish yourself with good choices.

IT'S OUR TIME TO SHINE

Our objective was to devise a broad-reaching seasonal story that brought this campaign to life with strategic 360 execution while honoring the essence of the overarching brand. Their uplifting campaign narrative was largely inspired by the featured flavors: Golden Pineapple, Mystic Mango, Guava Goddess, Watermelon Wonder and limited-edition Unity, which were each uniquely personified across various campaign assets. For photography, we used bright colors and applied reflective sun flares to highlight the product and reinforce the Key Messaging. Strong and focused copy was crafted to ensure consistent storytelling, branding, and product benefits messaging. The impact of our efforts saw tremendous success with the product line experiencing a 27.5% increase YOY and our viral #UnitedWeDance challenge (the company's first foray into TikTok), receiving press and buzz in various media outlets for generating 3B in engagement.